Press Release

Brand Africa 100: Botswana's Best Brands 2019/20

11 June 2020

Gaborone, Botswana, 11 June 2020: Following the global release of the 2020 Brand Africa 100: Africa’s Best Brands on Africa Day, 25 May 2020, today Brand Africa announced the Botswana’s Best Brands rankings in a virtual event hosted by Footprints Advertising represented by Losika Seboni and Kenewendo Advisory represented by Bogolo Kenewendo. Local brand, All Kasi, was unveiled as the most admired local brand in Botswana and international sport and lifestyle brand, Nike, the most admired brand overall.

All Kasi leads the local listing that included Choppies at #2, Bk Proctor at #3, Masscom #4 and Senn Foods #5. Choppies was recognised as as the most admired retail brand and most admired brand listed on the Botswana Stock Exchange. All Kasi was recognized as the #1 African brand in Botswana ahead of South Africa’s DSTV at #2 and local Botswana clothing retail brand Urban Soul at #3, with the continents stalwart brands MTN and Blue Crystal Sugar commonly known as the “Sukiri ya Batswana” rounding off the Top 5.

Whereas in the spontaneous survey, Yarona is the #1 most admired local media brand, In the media prompted sub-survey, local broadcaster Duma FM is the #1 most admired media brand, South Africa’s DSTV, and the South Korean tech giant Samsung are the Top 3 most admired media brands in Botswana.

In the local financial services sub-survey, South Africa’s FNB was recognised as the most admired financial services brand in Botswana, with ABSA Bank and Standbank rounding off the Top 3. Botswana Life is the #1 local financial services brand.

In a comparison of the global Brand Africa 100: Africa’s Best Brands rankings where 90% of the brands are non-Africa, 80% of the most admired brands in Namibia are non-African, with Nike again leading as it does in the rest of Africa. MTC and Mshasho are the only 2 Namibian brands in the unprompted list of local brands.

Established 10 years ago to coincide with the 2010 FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best brands survey rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa.

It is a consumer led survey which seeks to establish brand preferences across Africa. The survey is conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimate 80% of the population and the GDP of Africa. The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.

In the global Brand Africa 100: Africa’s Best Brands rankings, African brands have dropped to an all-time lowest ranking of 13/100 (13%) in the Top 100 most admired brands in Africa – a 7% fall from last year. Out of the top 100 brands in 2010/11, only half of the brands still appear in this years list due to mergers and acquisitions and the obsolescence of many brands.

Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership says, “It is concerning that in the 10 years since the triumphant FIFA World Cup in South Africa which globally highlighted the promise and capability of Africa, and despite the vibrant entrepreneurial environment, Africa is not creating more competitive brands to meet the needs of its growing consumer market.” He continues that; “Despite an increase of international brands on the continent, Botswana brands have cemented their position in the minds and hearts of Batswana.

Batswana have shown their confidence in their own local brands wearing All Kasi and BK Proctor. shopping at Choppies, listening to Duma FM all sweetened with Blue Crystal Sugar.

Reflecting on the Botswana results, Bogolo Kenewendo, Managing Director of Kenewendo Advisory says, “The growth of domestic brands shows the strength of the entrepreneurial ecosystem and the pride associated with locally made products. Deeper domestic roots can help propel a brand to a more regional and international platform; taking advantage of the African free trade Area and other agreements in place. There has truly never been a better time to support and buy local, allowing our pula to circulate a little longer amongst us and in the process creating jobs and growth.”

Karin Du Chenne, Kantar’s Chief Growth Officer Africa Middle East says, “The complex task of analyzing a vast amount of diverse data, countries and trends over 10 years has given us a deep insight into how brands have changed, adapted and kept in step with the changing African environment and consumer who demands more from their brands.” Kantar has been the insight lead for Brand Africa since it’s inception in 2010.

“The reach and accessibility of mobile across the continent enabled us to survey respondents across a representative sample of countries quickly and effectively, giving us vital and timeous results at a critical time,” said Caitlin van Niekerk, Global Client Development Manager, GeoPoll.

The Brand Africa 100 results will be published in the June issue of the African Business magazine which goes on sale globally from 2nd May 2020 and is available online to subscribers on www.africanbusinessmagazine.com

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