Africa’s Top 100 Brands 2020

African Business Magazine, 30 May 2020

When we carried out our survey of Africa’s most admired brands for the first time in 2010, things were looking optimistic for African brands, but since then their representation in the ranking has dropped by nearly two-thirds. What will it take to allow African brands to compete with the global giants that dominate the table? Brand Africa founder Thebe Ikalafeng examines the results of the 2020 survey and reflects on what they tell us

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