Branding, A Deceitful Word - Simon Anholt

Issa Sikiti da Silva, BIZCommunity, 21 November 2010

Nation branding expert Simon Anholt told delegates attending last week's Brand Africa 2010 Forum in Johannesburg that branding is the most deceitful word in the English language. Anholt, who defined branding as the process of putting a lipstick on a pin, said brand is a toxic word that has taken a strongly negative connotation because everybody knows the perception but nobody knows anything about reality.

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