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    Brand Leadership

Rankings

Year    Industry Group Industry Group Industry Group Industry Group

Year

Most Valuable Brands

RankBrandIndustry GroupCountry of DomicileBrand Value (USD m)Brand Value Change
1 GoogleMediaUSA109 47024%
2 AppleElectronics / ComputersUSA107 141-27%
3 Microsoft/WindowsElectronics / ComputersUSA76 26513%
4 SamsungElectronics / ComputersSouth Korea66 21913%
5 FacebookMediaUSA61 99882%
6 ToyotaAuto ManufacturersJapan46 2557%
7 BMWAuto ManufacturersGermany37 1246%
8 Mercedes-BenzAuto ManufacturersGermany35 54411%
9 Coca-ColaNon-alcoholic BeveragesUSA31 885-7%
10 NikeSport and FitnessUSA31 76213%
11 HuaweiElectronics / ComputersChina25 23028%
12 VolkswagenAuto ManufacturersGermany25 01432%
13 NissanAuto ManufacturersJapan24 76839%
14 FordAuto ManufacturersUSA22 43213%
15 Vodafone/VodacomTelecommunicationsEngland21 831-22%
16 OrangeTelecommunicationsFrance21 52613%
17 HondaAuto ManufacturersJapan21 31810%
18 NestléConsumer, Non-CyclicalSwitzerland19 416-17%
19 H&MApparelSweden19 17724%
20 Pepsi ColaNon-alcoholic BeveragesUSA18 279-4%
21 DellElectronics / ComputersUSA18 18686%
22 ZaraApparelSpain14 39943%
23 Louis VuittonApparelFrance13 18326%
24 AudiAuto ManufacturersGermany12 54628%
25 LGElectronics / ComputersSouth Korea12 1961%
26 Chevrolet MotorsAuto ManufacturersUSA11 52529%
27 SonyElectronics / ComputersJapan10 30914%
28 AdidasSport and FitnessGermany10 16943%
29 PhilipsElectronics / ComputersNetherlands8 2264%
30 AirtelTelecommunicationsIndia7 72234%
31 Hewlett-Packard/HPElectronics / ComputersUSA7 659-60%
32 Range RoverAuto ManufacturersIndia7 199-9%
33 GucciApparelItaly6 88327%
34 ToshibaElectronics / ComputersJapan6 764-1%
35 EtisalatTelecommunicationsUAE5 51245%
36 HeinekenAlcoholic BeveragesNetherlands5 23721%
37 NokiaElectronics / ComputersFinland4 91662%
38 ArielConsumer, Non-CyclicalUSA4 76846%
39 ColgateConsumer, Non-CyclicalEngland4 61123%
40 Johnnie WalkerAlcoholic BeveragesScotland4 548-2%
41 SpriteNon-alcoholic BeveragesUSA4 37216%
42 ChanelApparelFrance4 317-1%
43 UnileverConsumer, Non-CyclicalEngland4 290-3%
44 PradaApparelItaly3 7205%
45 Polo Ralph LaurenApparelUSA3 201-11%
46 SharpElectronics / ComputersJapan3 08039%
47 MTNTelecommunicationsSouth Africa2 97515%
48 FantaNon-alcoholic BeveragesUSA2 911-12%
49 HennessyAlcoholic BeveragesFrance2 711-6%
50 GuinnessAlcoholic BeveragesIreland2 2995%
51 PumaSport and FitnessGermany2 27028%
52 Levi'sApparelUSA2 192-16%
53 Calvin KleinApparelUSA2 1876%
54 AlwaysConsumer, Non-CyclicalUSA2 0334%
55 BershkaApparelSpain1 76137%
56 JeepAuto ManufacturersUSA1 654-56%
57 MotorolaTelecommunicationsUSA1 626-60%
58 CadburyFoodEngland1 60224%
59 TigoTelecommunicationsLuxembourg1 558-29%
60 TimberlandApparelUSA1 544-2%
61 OmoConsumer, Non-CyclicalEngland1 507-35%
62 Allstar/ConverseApparelUSA1 47640%
63 ReebokSport and FitnessUSA1 26231%
64 VersaceApparelItaly1 20845%
65 MirindaNon-alcoholic BeveragesUSA1 12110%
66 Pull & BearApparelSpain1 11722%
67 ShopriteRetailSouth Africa99932%
68 OriflameCosmeticsSweden96049%
69 Tiger BrandsConsumer, Non-CyclicalSouth Africa883-21%
70 Dolce&GabbanaApparelItaly841-15%
71 IndomieFoodIndonesia73557%
72 Safaricom/MpesaTelecommunicationsKenya69182%
73 DStv/Gotv/MultichoiceMediaSouth Africa623-23%
74 Pick n PayRetailSouth Africa5768%
75 VansApparelUSA496-2%
76 DangoteConsumer, Non-CyclicalNigeria491-11%
77 Glo/GlobacomTelecommunicationsNigeria42761%
78 Blue Band MargarineConsumer, Non-CyclicalEngland397-
79 TuskerAlcoholic BeveragesKenya20126%
80 Star BeerAlcoholic BeveragesIreland199-
81 Close-upConsumer, Non-CyclicalEngland16430%
82 SaskoFoodSouth Africa15422%
83 SunlightConsumer, Non-CyclicalEngland111-53%
84 BlackberryElectronics / ComputersCanada69-74%
85 OrijinAlcoholic BeveragesIreland58-
86 TecnoTelecommunicationsChina -
87 Itel MobileTelecommunicationsChina -
88 Anbessa ShoesApparelEthiopia -
89 Peak MilkFoodNetherlands -
90 Infinix MobileTelecommunicationsChina -
91 LacosteApparelFrance -
92 Mukwano ProductsConsumer, Non-CyclicalUganda -
93 Nile SpecialAlcoholic BeveragesBelgium -
94 CowbellFoodSwitzerland -
95 AzamFoodTanzania -
96 LadycareConsumer, Non-CyclicalNigeria -
97 StartimesMediaChina -
98 Three Horse Beer (THB)Alcoholic BeveragesMadagascar -
99 Eagle LagerAlcoholic BeveragesBelgium -
100 MarwaApparelMorocco -
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