Research and Reports

Brand Africa 100™ 2017

Brand Africa 100™ 2016/2017
Brand Africa, Brand Finance, Kantar TNS, GeoPoll, Brand Leadership and African Business, 2017

Brand Africa founder and Brand Finance Africa chairman, Thebe Ikalafeng, gives a perspective on the key trends in the latest BrandAfrica 100. It doesn’t bode well for African brands who have lost ground to their international rivals. An African Business special report.

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Brand Africa 100™ 2015

Brand Africa 100™ 2015
Brand Africa, Brand Finance, TNS, GeoPoll and African Business, 2015

Brand Africa today announced that MTN is the overall best brand in Africa and reclaimed the #1 spot as the Most Admired Brand in Africa at a gala launch of the 4th Annual Brand Africa 100: Africa’s Best Brands at Sandton Convention Center. For the second year in a row, MTN emerged as the Most Admired and the Most Valuable African brand valued at $4,672mn. Apple, at $128,303mn is the Most Valuable Brand in Africa. Samsung is the #1 Most Admired Non-African Brand.

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South Africa's Top 50 Brands 2015

South Africa's Top 50 Brands 2015
Brand Finance 2015

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Brand Africa 100™ 2014

Brand Africa 100™ 2014
Brand Africa, Brand Finance, TNS, GeoPoll and African Business, 2014

At the official launch at the Nairobi Stock Exchange, Brand Africa announced the 2014 Brand Africa 100™, a ranking of the most admired and most valuable brands in sub-sahara Africa. In a list dominated by electronics (17%), beverages (14%), auto manufacturers (14%), apparel (12%) and telecommunications (10%), pan-African telecommunicaitons giant, MTN, topped the African list as the most valuable and most admired African brand. Valued at over $5.4bn MTN is the only African brand valued over a billion dollars. Apple, at $105bn replaced Samsung as the most valuable non-African brand, while Coca Cola retained its position as the most admired non-African brand in Africa. Coca-Cola toppled MTN as the overall most admired brand in Africa.

Non-African brands have continued to set the pace, commanding 77 of the 100 entries in the most admired brands and 99% of the value. While African brands have retained a similar number of brands among the most admired (23 in 2014 compared to 24 in 2013) and African brands have not lost any value year to year ($11bn), their brands have not gained any market share and their worth has declined in relative terms (from 2% of total value in 2013 to only 1%).

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Brand Africa 100™ 2013

Brand Africa 100™ 2013
Brand Africa, Brand Finance, TNS and African Business, 2013

On 20 September 2013, Brand Africa in association with Brand Finance, TNS and African Business, named MTN and Coca Cola the most admired and valuable African and global brand in Africa at the African Business Magazine African Business awards held at the Mandarin Oriental in New York, USA.

The African Business Awards, launched in 2008 by African Business magazine, have become a platform to celebrate excellence in African business by recognising the individuals and companies that are driving Africa’s rapidly transforming economy and creating new economic opportunities for citizens and communities all over the continent.

Brand Africa 100, established in 2011, is based on the realization that one of the key catalyst for Africa’s growth, competitiveness and reputation for investment, tourism and citizenship, lies in developing and growing African and global businesses and brands in Africa.

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Brand Africa FORUM 2011 Report

Brand Africa FORUM 2011 Report
Brand Africa, 2011

The Brand Africa FORUM 2011 has been an incredible opportunity to tap into the insights of dynamic and powerful African and global thought leaders, decision makers, politicians, business leaders and future leaders. After auspicious beginnings in 2010, Brand Africa is making progress in creating a platform for Africans to debate and shape Africa’s voice and place in this rapidly changing world. In 2011, the FORUM brought together the most diverse array of global and African speakers who share the common vision of taking this continent forward.

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Brand Africa 100 Supplement

Brand Africa 100 Supplement
Mail & Guardian, 30 September 2011

The Mail & Guardian, in association with the Brand Leadership Academy, Brand Finance plc and TNS publishes the Brand Africa 100™ Supplement, featuring a comprehensive analysis and report of the 100 Most Valued African Brands. Research for Brand Africa 100™ across key sub-Saharan African markets was conducted by TNS, the world’s most respected consumer knowledge and information company. Brand valuation is conducted by Brand Finance plc, the world’s leading brand valuation company. More >

Brand Africa Report 2011

Brand Africa Report 2011
Brand Africa, 2011

A pan-African compendium of Insights, Perspectives and Best Practices in Building Global African Brands and Global Brands in Africa. More >

Brand Africa FORUM 2010 Report

Brand Africa FORUM 2010 Report
Brand Africa, 2010

The inaugural Brand Africa FORUM held in Johannesburg, South Africa on 16 September 2010 brought together over 300 delegates to explore the issues impeding and the opportunities for proactively driving Africa’s image, reputation and competitiveness.

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