Press Release

2012 Brand Finance® South Africa 50 League Table: The 50 Most Valuable South African Brands

24 May 2012

  • MTN has been named the Most Valuable South African Brand in the BrandFinancereg; Top 50 South African Brands report released today.
  • Standard Bank enjoys another year as the Most Valuable South African Banking Brand with a brand value of R18 billion
  • The Top 50 was officially launched at the Brand Finance Forum on the 24th May in Johannesburg

Brand Finance in partnership with Brand South Africa and Brand Africa are proud to have launched the Brand Finance South Africa 50, a study of the most valuable brands from South Africa, at the launch event in Johannesburg. Brand Finance South Africa has measured the financial value (R) of the 50 most valuable brands from South African companies. These companies operate both within and outside South Africa.

MTN has topped the list as the Most Valuable South African Brand with a global value of R43.3 billion and is also the only South African brand in the Brand Finance Global 500, the definitive guide to the world’s Top 500 brands. MTN continues to expand both their presence and their brand across the African continent and now with a firm footing in the Middle East the Telecommunications giant is a brand that South Africa can be proud of.

South African banks have also had a successful year in 2012 with Standard Bank ranked as the Most Valuable Banking Brand. Banks make up the majority of The Top 10 with ABSA, Nedbank and First National Bank also securing high places in the South African ranking. As the European financial crisis continues, South Africa has proven itself an example of a stable financial environment proving once more that businesses should turn towards the African markets for examples of how best to thrive in difficult economic conditions.

‘The uniformity of the MTN brand and its ability to transcend all eleven of South Africa’s languages, as well as the multitude of international languages across the African continent, is one reason that it has succeeded so well. It is a truly South African brand but also a truly African brand and in that respect it is no surprise that MTN is such a loved and valued brand’ said Ollie Schmitz, Managing Director Brand Finance South Africa.

Thebe Ikalafeng, founder and executive chairman of Brand Africa said “The results affirm South Africa’s, and indeed Africa’s, as being at the cutting edge of and setting global standards in building telecoms and financial services and brands. It is therefore not surprising that MTN, with over 100m customers across Africa is again the leading African brand that embodies the entrepreneurial spirit of great South African brands”.

The results of the Brand Finance South Africa 50 were launched at The Summer Place, 69 Melville Road, Johannesburg. Brand Finance was also pleased to announce the following awards for South Africa’s most successful brands.

Brand Finance South Africa’s Best Brand Awards 2012

#1 Most Valuable South African Brand – MTN

#2 Most Valuable South African Brand – Vodacom

#3 Most Valuable South African Brand - Standard Bank

Strongest Brands - MTN and FNB both rated AAA

Brand Finance South Africa Special Award – SABMiller

For the Most Brands Appearing in the Top 50 Brand Finance are proud to award SABMiller with this special achievement after 4 of their product brands and the corporate brand itself appeared in the Top 50.

Brand Finance’s Top 10 South African Brands 2012

Rank 2012    Brand    Industry Group    Brand Value 2012 (Rm)    Brand Rating 2012
1 MTN Telecommunications R43.3 billion AAA-
2 Vodacom Telecommunications R18.7 billion AA+
3 Standard Bank Banks R18.0 billion AA+
4 ABSA Banks R14.9 billion AA
5 SASOL Oil & Gas R9.2 billion AA+
6 Nedbank Banks R9.1 billion AA-
7 First National Bank Banks R9.0 billion AAA-
8 Shoprite Retail Food Specialists R8.9 billion A+
9 Investec Financial Services R8.9 billion A+
10 Netcare Healthcare-Services R7.0 billion A+

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