Africa’s Most Valued Brands To Be Recognized At The Brand Africa Forum™
14 September 2011
For the first time, pan-African consumers have been given an opportunity to vote for their most admired and valued brands. The continent’s ‘most valued brands’ will be revealed at the inaugural Brand Africa100™ Awards to be held in Johannesburg on 29 September 2011 at the Sandton Convention Centre.
The inaugural Brand Africa 100™, which coincides with the 2nd annual Brand Africa FORUM™, focuses on a regional representation of sub-Saharan African markets including Botswana, DRC, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.
The Brand Africa 100™ research is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research andhas been developed by the Brand Leadership Academy in partnership with TNS, globally respected consumer knowledge and information company and Brand Finance plc, the world’s leading independent valuation consultancy.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa,” says Brand Africa™ founder/chairman. “And consumers are the ultimate arbiters of that success. Thus the inaugural Brand Africa 100™ will signal which brands are getting it right on the continent.”
Research was conducted byTNS across the markets amongst a sample of over 8 000 respondents. The resultant brands were valued by Brand Finance plc (UK) using a methodology to derive a net present value (NPV) of the trademark and associated intellectual property, delivering a brand value and ultimate rank for each brand.
The Brand Africa 100™will be announced at the second Brand Africa FORUM™ on 29 September 2011, an invitation-only event attended by leading local and international decision makers in media, business, nation branding and civil society.
The Top 100 Brands in Africa, Top African Brands, Top Non-African Brands Category Leaders in Telecoms, Beverages, Financial Services, Oil & Gas, Electronics, Automobiles, Apparel, Retail, Food and Cosmetics & Personal Care will be recognized.