Top Executives At Brand Kenya Forum
James Murua, The Star, 29 May 2012
A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The Intercontinental Hotel in Nairobi was last Friday the home of everything branding. The guests executives from different brand companies were at the behest of the Brand Kenya board to see the unveiling of Top 10 African brands by Brand Finance, a UK based leading brand valuation agency.
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