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South Africa: How Country Became A Top Brand

Victoria Rubadiri, AllAfrica, 29 May 2012

Nairobi, Kenya — South Africa seemed to have found the formula to get set itself to the top of Africa's most valuable brand and staying there for the last two years. Brand South Africa Chief Executive Miller Matola said the country realised the importance of partnering between the government, the private sector and the civil society in efforts to boost domestic tourism that drives 70 percent of the sector.

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