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Samsung Blazes A Trail Adapting For The African Market

Charlie Mitchell, Financial Times, 28 June 2017

Samsung has suffered a torrid 12 months including the recall last autumn of its fire-prone Galaxy Note 7 handset and the arrest of its acting head, Lee Jae-yong, on bribery allegations in February. Even so, South Korea’s largest conglomerate has had a good run in Africa. It was named Africa’s most admired brand of 2016 by the annual Brand Africa 100 survey.

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