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Interview with Thebe Ikalafeng on the Branding and Reputation of Africa

The Place Brand Observer, 10 March 2016

Very pleased to be able to bring you this interview with Brand Africa ‘guru’ Thebe Ikalafeng, who gives us an update on the current state of the branding and reputation of countries in Africa – and the continent as a whole.

Thebe’s interview is as much a talk of inspiration as it is a call for action. It is also a wake-up call aimed at those of us not living in Africa, to check whether our perceptions of Africa still match reality.

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