Local Brands Flagged As Foreign Dominance Persists In Africa
Dianna Games, Business Day, 26 October 2015
The strains of former president Thabo Mbeki’s "I am an African" speech introduced the Brand Africa awards ceremony in Sandton last week. The event was a celebration of Africa’s own initiatives, culture and excellence, but the results of a cellphone survey of 6,000 African consumers across the continent released that very night showed that consumers still prefer foreign brands by a wide margin.
© Brand Africa, 2017. Brand Africa ™ is a registered trademark.